Our Vision

At SOO Digital Mall, our vision is to be present in 445 shopping malls across Turkey, leading the digital transformation of the retail sector and enhancing the shopping experience by making it more accessible, faster, and more enjoyable in every mall.

Our goal is to create a powerful ecosystem where physical store experiences are seamlessly integrated with digital convenience—benefiting both consumers and retailers alike.
By expanding our presence in malls, we aim to boost retail activity and transform shopping from a basic need into a space for discovery and experience.

With SOO, the future of shopping begins today —
with in-store experience, digital convenience, and unlimited access.