About Us

SOO Digital Mall is an innovative retail and digital platform that brings the future of shopping into the present. By combining both online and in-store experiences, we offer users the smartest and most enjoyable way to shop.

Shopping is now more free than ever:
Visit any SOO store in malls to browse and try products in person,
scan the barcode with the SOO app,
pick up your purchase directly from the store,
or have it delivered right to your doorstep.

✔ BROWSE – TRY – SCAN – ENJOY!

With a wide product range, advanced technology, and a customer-centric service approach, SOO transforms shopping from a necessity into a true experience.

From fashion to electronics, home goods to personal care — thousands of products, all on one platform.
And the best part? You can explore them physically and still enjoy the ease of digital purchasing in a seamless system.

SOO Digital Mall – Where the next generation of shopping begins.